Sales teams are increasingly turning to social media for prospecting and attracting the attention of buyers. Sadly, though, many sales professionals are using social platforms poorly, unable to break through the clutter and find success. Art Sobczak, author of “Smart Calling,” and Crystal Thies, “The LinkedIn Ninja,” shared proven LinkedIn secrets in a webinar titled “Seven…

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I don’t want to mince words. But there is a striking difference between social selling and selling on social media. Although the difference may seem subtle and benign, it’s an important difference to know. While social selling is all about helping a potential buyer through their journey, selling on social media just means you’re being…

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LinkedIn created a tsunami of fruit flavors last week when it announced a new feature that allows users of its popular professional network to start real-time conversations with their connections. The feature, called “mentions,” is generating big buzz. The blog post announcing mentions has already been shared on LinkedIn more than 1,300 times. Plenty of…

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Two of the greatest minds in social media sales prospecting will be joining forces on September 12, 2012 at 10:00 a.m. PDT / 1:00 p.m. EDT for a webinar highlighting in detail how to drive new business and generate proven ROI with social media outreach, specifically LinkedIn. Jamie Shanks, Managing Partner at Sales for Life,…

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