How do your prospects make buying decisions? Do they sit around waiting for sales reps to call them or do they seek out information from trustworthy sources? Today’s B2B buyers find the information they need via online search and social media. They go to Google, read reviews, ask their networks for recommendations, visit corporate websites,…

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Nurturing your leads is a huge part of the sales process. Email campaigns are a key element of any lead nurturing effort. But all email efforts are held hostage to your open rate. The sales process does not move forward if a lead or prospect never opens the sent email.  That’s why you need to…

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