Posts Tagged ‘Lead Routing’
The 2 Lead Routing Criteria that Produce More Sales
At some point, every sales manager on the planet has heard a sales rep gripe about how and when they’re getting their leads.
“Who’s deciding this?”
“Why aren’t I getting more leads?”
“Why aren’t I getting more leads from industry X / hot leads / leads for large accounts?”
Most companies struggle to find and keep a consistent stream of good, warm leads, and handing out a fresh, qualified lead can almost feel like an event in and of itself—but that doesn’t mean a rep asking these questions is out of line.
However the decision is made, the fact is that lead distribution is a selection process. Somewhere along the way, someone is making a decision about how leads are being handed out. Even if the decision is totally random / ad hoc, that’s still a decision . . . .
Read MoreWhat is Lead Response Management?
Lead Response Management is the process of responding to leads at the optimal time to achieve the highest contact and qualification rates. Dr. Oldroyd shows … if you can call back a lead within 5 minutes, you are 10 times more likely to contact a lead, and 6 times more likely to qualify a lead than by waiting even 30 minutes.
Read MoreLead Management
Lead Management encompasses many different areas: Lead Capture, Lead Routing, Lead Source Tracking, Lead Response Management, and Lead Qualification. Lead Capture is the process of getting someone who clicks to your site to fill out a form. The look, feel, and length of the form are technically part of the web design; but what does…
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