Posts Tagged ‘lead need’
Tips for Inside Sales: If Interest is the Counterfeit of Need, When is a Lead a Lead?
Having been with XANT for a few months now, I’ve gained some insight into the sales and lead generation industry. That being said, something I constantly hear around the office is the pleasant reminder that interest is not need. Interest is, in fact, the counterfeit of need. (I can’t even count the number of times…
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