How do you define a lead? From a marketing perspective, I would define a lead as someone who is interested in a product and submits their contact information to receive additional information or a sales call. Thomas Oldroyd, Senior Director of Marketing at XANT, took this a step further and defined a Marketing Qualified Lead…

Read More

Three XANT executives, Dave Elkington, CEO and Founder of XANT; Ken Krogue, President and Co-founder; and Michael Critchfield, VP of Sales, are in the running for the Sales Lead Management Association (SLMA) award for the 2012 ‘50 Most Influential in Sales Lead Management’. Registration and voting are free, so what are you afraid of? If…

Read More

I’m a marketer at www.insidesales.com and I’m hijacking the sales blog today. I’m writing on behalf of marketers everywhere, and I’m calling out sales professionals. The Goal of Inbound Marketers First, let me say that I like my job and I take it seriously. I strongly feel the need to produce more leads for sales.…

Read More

Ken Krogue blogs about the black hole that executives rarely know about (or choose to ignore) on Forbes.com. According to Ken, and multiple research studies conducted by XANT, 71 percent of leads generated from the Internet are never contacted! Ken provides some basic actions and metrics that CEOs can use to investigate and compare how…

Read More

The inside sales industry is increasingly gaining recognition for its efficiency in responding to leads and lead management. Last week, I was interviewed for the Sales Lead Management Association (SLMA) radio show (podcast) to share my vision of how inside sales fits in with the rest of the sales and lead response industry. If you…

Read More

I was drawn to apply for the education specialist position at XANT because the job description included writing. As a recent graduate from a journalism program, I was intrigued by a writing position within a sales organization. “What could these telemarketers possibly need from my skillset?” I asked myself. Clearly I wouldn’t be in my usual…

Read More

Making that first call on a hot lead is huge. It can make or break a sale. Ken Krogue, our President and co-founder with over 20 years of experience in the industry, thinks it’s so important that he spoke for an hour about it in our weekly company meeting. Below is his six step sequence…

Read More