Posts Tagged ‘Lead Generation’
Sales Lead Management 50 Most Influential People Announced
The winners of the 2012 SLMA 50 Most Influential were recently announced. Congratulations to all the exceptional thought leaders mentioned! Three members of the XANT executive team were included based on votes from industry professionals: Dave Elkington, CEO and founder; Ken Krogue, President and co-founder; and Michael Critchfield, VP of Sales. View the complete SLMA…
Read MoreLead Generation: Google PPC Drone Advertising
The male drone ant lives roughly 45 days. His only objective is to find princesses and reproduce. Google PPC Drone Advertising’s only objective is to find short-term advertising princesses and produce results. Most companies launch long-term Google PPC campaigns, manage bid amounts, perform AdWords keyword research, tune landing pages, tweak wording and capture leads. This…
Read MoreHow Inside Sales Reps Turn Sales Inputs into Valuable Sales Outputs
At XANT we like to measure progress. If you look in our salesroom, there is a constant feed of appointments, dials and contacts to track the progress of each individual salesperson. We even added a recruiting metrics TV in our admin department, and now everyone knows how our recruiters are meeting their goals. Tracking progression…
Read MoreInside Sales Training: How Do You Define a Lead?
How do you define a lead? From a marketing perspective, I would define a lead as someone who is interested in a product and submits their contact information to receive additional information or a sales call. Thomas Oldroyd, Senior Director of Marketing at XANT, took this a step further and defined a Marketing Qualified Lead…
Read MoreThe #1 Way to Increase Sales Revenue – Sales Reps Take Note
I’m a marketer at www.insidesales.com and I’m hijacking the sales blog today. I’m writing on behalf of marketers everywhere, and I’m calling out sales professionals. The Goal of Inbound Marketers First, let me say that I like my job and I take it seriously. I strongly feel the need to produce more leads for sales.…
Read MoreInside Sales Reps: Using YouTube as Another Tool
Using video is one of the strongest tools when it comes to helping prospects or clients understand how your product works. Video allows for short, powerful demos highlighting the strengths of what your company does and how your products are a ‘must have.’ Not only can video educate, it can also lead to educated leads.…
Read MoreHow to Close Sales: 6 Annoying Sales Tactics to Avoid
You get on the phone, dial the number, and wait. What comes next can either be a flop or a gold mine for you. But, have you ever wonder if your sales tactics could come across as annoying when it comes to your sales pitch? Well, a group of people over on LinkedIn in The…
Read MoreFastCompany.com – 10 Ways to Drive Sales and Qualify Leads Using Social Media
Ken Krogue recently published on FastCompany.com, the leading progressive business media brand focusing on technology innovation, “10 Ways to Use Social Media to Drive Sales.” The article discusses an introductory approach to using social media to drive sales and generate leads. Social media is one of the leading prospecting tools sales reps have — if…
Read MoreHow To Maximize Results Through Inside Sales and Marketing Automation – New Webinar
Ken Krogue, President and co-Founder of XANT, along with Jon Miller, VP of Marketing and co-Founder of Marketo, joined forces in a webinar (recorded July 18, 2012) to highlight a number of high-value best practices for marketing and sales professionals who want to accommodate the change in buyer behavior. Buyer behavior has shifted as society…
Read MoreForbes.com – The Death of SEO: The Rise of Social, PR, and Real Content
“SEO will be dead in 2 years.” So says Adam Torkildson, a top SEO consultant who predicted this death sentence nearly four months ago, as reported in Ken Krogue’s latest Forbes.com article. Certainly, a controversial position for this must-read article. Google has moved us closer with the launch of Penguin. Ken delivers some enlightenment on…
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