Within the inside sales industry, most sales reps spend at least part of their day cold calling prospects from purchased lists or names gathered from LinkedIn. Often times, these calls return no leads and rarely move these prospects further through the sales process. To help provide some best practices and tips regarding cold calling, Ken…

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“Like a rhythm unbroken, like drums in the night … like sweet soul music, like sunlight … “

Anyone who knows me well can attest to my rabid fanhood of the band U2.

Not so rabid that I travel halfway across the globe looking for rare European-release-only singles on vinyl, mind you—but a huge fan nonetheless. I own every studio album they’ve ever produced, three concert videos, worn out five different t-shirts, and have a CD I created myself that is nothing but five different versions of their song “Bad” (to say I like the song “Bad” by U2 is like saying Bostonians occasionally like to watch baseball).

So when I ran into this story on sales consulting firm Blaire Group’s Web site, I had to jump at the chance of incorporating the music of the Greatest Rock Band of All Time into a blog post about the sales industry . . . .

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