Within the past few years, there has been a huge shift in the behavior that buyers have traditionally had. Less than 5 years ago, the majority of buyers weren’t as actively engaged on social media sites, and didn’t conduct as much independent research on products or services before purchasing. Instead, buyers relied on sales reps, referrals, trade shows, and…

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Sales and Marketing are required to work together more than ever before. With the advent of the internet, prospects expect immediate results. That’s why it’s so important that marketing understand how they can get the right leads to sales allowing sales to contact those leads immediately – made possible through marketing and sales automation software.…

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