Employers often misinterpret and misapply the inside sales exemption to their workers’ wages. Because of the complexity of the law, some companies believe they are paying their employees appropriately until their payroll policies are overturned in court. For example, sportswear company It’s Greek to Me discovered it owed more than $97,000 in back wages after…Read More
Just when you think the business world is changing for the better, that marketing and sales professionals are starting to “get it,” that a new age of enlightened prospecting is on its way, based on serving the customer and truly providing strategic value to them, rather than just pushing product . . . you have a meeting like the one I sat in on last week.
Well, to be honest, calling it a “meeting” is a bit disingenuous; a live-action comedy of marketing errors is a bit nearer the mark.
I can’t reveal names or the organization involved, because it would be a blow-up embarrassment for them. But let’s just take you through
the last bit of our collective conversation . . .