Posts Tagged ‘Immediacy’
Should You or Should You Not Respond to Inbound Leads Immediately?
Believe it or not, this is a real debate going on, and I don’t think the author meant for it to go this far. JaccoVan der Kooij wrote a detailed article called, The SaaS Metrics Blueprint: How to Define, Measure and Display What Actually Matters. I think Jacco knows what he’s talking about, but he’s…
Read MoreThe Big Opportunity Media and Content Companies Are Missing
You would have thought media and publishing companies were now well practiced in change. With the digital disruption of the sector, the loss of core audiences and the fundamental need to transform outdated business models, adaptation should now be a core competency. However, it appears the media industry has failed to keep pace with another…
Read MoreThe Fast and the Frequent: How Speed and Persistency Close Deals
I often reference a well-known study by Corporate Executive Board that revealed that about 60 percent of purchasing decisions are made before a prospect ever interacts with a vendor. That eye-opening statistic tells us that in our digital age, prospects are doing their own research and are better informed than ever before. Therefore, if you…
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