You would have thought media and publishing companies were now well practiced in change.  With the digital disruption of the sector, the loss of core audiences and the fundamental need to transform outdated business models, adaptation should now be a core competency. However, it appears the media industry has failed to keep pace with another…

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I often reference a well-known study by Corporate Executive Board that revealed that about 60 percent of purchasing decisions are made before a prospect ever interacts with a vendor. That eye-opening statistic tells us that in our digital age, prospects are doing their own research and are better informed than ever before. Therefore, if you…

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