Posts Tagged ‘hubspot’
How to Personalize the Buyer Experience with Sales and Marketing
The three biggest names in marketing, inside sales, and sales intelligence are combining for what they hope to be the world’s largest B2B webinar event. On Thursday, April 25 at Noon Pacific / 3:00 p.m. Eastern, Ralf VonSosen, Head of Marketing for LinkedIn Sales Solution, Ken Krogue, President and co-founder of XANT, and Mark Roberge,…
Read MoreForbes.com – Inside Sales Jobs and Career Demand Up 54%
Every year, Trish Bertuzzi and her firm, The Bridge Group, Inc., continue their research study “Lead Generation: Metrics and Compensation Report for B2B Technology Companies.” This study provides incredible insights into the inside sales industry. This year, 197 B2B companies answered questions about key metrics that lead to the success in inside sales. Half of…
Read MoreSales Success: 3 Things Inside Sales Professional Should Consider
Increasing sales success with your sales reps can be a real challenge at times and returning to the basics might be necessary. If you’ve forgotten what the basics are, or aren’t sure how to get your sales reps back on track, then this blog will put you on the right path to figuring it all…
Read MoreXANT and HubSpot: Lead Nurturing and the Half-life of Leads
If you’re in the lead generation or sales space, you know how important lead nurturing can be. It’s how you build your business and create educated, more-likely to buy buyers. One of the biggest misconceptions out in the industry is that a lead nurturing technology alone is going to solve all your problems. That’s only…
Read MoreHigh Velocity Sales: Win Faster
If you’re new to the inside sales industry or are looking for a way to improve your own department, then there are a few ways to increase your sales and “win faster.” If you’re selling remotely with inside sales, or professional sales, you may be interested in reading a new Forbes.com article by Ken Krogue,…
Read MoreInside Sales – The Changing Nature of Lead Generation and the Buyer
“Where do customers come from?” That’s the question that Mark Roberge of HubSpot wanted to find out, specifically after the age of the internet. “[HubSpot’s co-founders and I] were looking at the change the internet had on how people buy and show,” Mark said in a new eBook. “We noticed that the internet gave a…
Read MoreInside Sales and Marketing Alignment – Practice What We Preach
As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue. In order for these departments to be successful and drive business,…
Read MoreIndustry Experts Respond – Does Cold Calling Still Work?
Does cold calling still work? That was the question that Derek Singleton, Managing Editor at Software Advice, asked when he brought together three of the industry leading professionals together to debate. To get to the heart of the debate, each of the dabate participants were asked the following three questions: Is cold calling still relevant…
Read MoreInside Sales Debate – Is Cold Calling Alive and Well?
At XANT, cold calling definitely still plays a role in our sales strategy. Even as the lead generation model has gone through a shift in recent years to more of an inbound marketing model, cold calling has still resulted in some big deals being closed. Just as in all things in sales, our cold calling…
Read MoreForbes.com – HubSpot Shares 11 Secrets That Help Them Generate More Leads Than Even Salesforce.com
There’s one company that is generating tremendous amounts of leads – over 60,000 – through their website each month. This powerhouse company is none other than HubSpot. Ken Krogue, President and co-founder of XANT, recently interviewed Mark Roberge, Senior Vice President of Sales and Services at HubSpot, in anticipation of the join webinar they will…
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