I’ve attended multiple trade shows in the past, but true to the advertisement, Dreamforce was bigger and better than anything I’d seen. Having spent the full four days on the trade show floor, I wanted to share some of the lessons learned from the week.

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Salesforce.com has mastered the art of telling its own story through the words of its most successful customers. Modern sales and marketing teams can gain valuable insights by studying its insanely effective approach. The Dreamforce 2013 YouTube channel showcases a series of amazing customer success stories. We’ve embedded a few here, with key takeaways from…

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When you find a formula that works, milk it. That’s what I learned from watching Wilford Brimley’s oatmeal commercials. A few weeks ago, I wrote a blog post called 11 Insanely Useful Dreamforce Links, which has been viewed so many times it made my brain explode. I’ve learned to give the people what they want.…

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Dreamforce 2013 is in full force. And people are tweeting up a storm. The pandemonium isn’t limited to the Moscone Convention Center and surrounding area in San Francisco. The #df13 Twitter hashtag delivers a steady stream of tips and tidbits from the popular salesforce.com conference. XANT is having a blast swimming in the stream. We’ve been…

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If you’re going to Dreamforce 2013, you’ll have plenty to do in San Francisco. The city is famous for its world-class restaurants, nightlife, attractions, museums and entertainment. XANT teamed up with the Bay City Guide to save you some money on your trip. We’re pleased to bring you this special San Francisco Discount Guide.

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Dreamforce has become the biggest sales and marketing extravaganza of the year. With so much to see and do, you might get overwhelmed. That’s why we’ve compiled a quick list of four must-see sessions for inside sales pros. Hat tip to Matt Bertuzzi for helping us assemble this list. You’ll need to log in to…

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Dreamforce is less than four weeks away. The popular salesforce.com conference probably deserves its own countdown music. Lucky for you, we have something even better: links. Here you’ll find all kinds of links that will help you get ready for Dreamforce. This list highlights 11 insanely useful blog posts and guides. They include tips for…

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