Inc. Magazine has just become another major publication to note the importance of our research on responding immediately and persistently to inbound leads. Eric Markowitz is a well known writer for Inc., Vanity Fair, and the Washington Square News and summarizes the research of Dr. James B Oldroyd and our own CEO, Dave Elkington. His…Read More
If by some serendipitous circumstance you were allowed to hang out at the XANT offices for day, you’d discover pretty quickly that we are passionate about the power of immediate lead response. We help businesses get better sales intelligence, and effectively manage their sales and lead generation processes in a lot of ways. But we…Read More
There’s been a lot of talk ever since our 2009 InfoUSA study revealed that the inside sales industry was projected to grow at 7.5% per year over the next five years, while outside sales industry jobs is stagnating at 0.5% growth.
bNet Business’s Geoffrey James even sounded off on the topic, questioning the reasons behind the slow obsolescence of outside sales when the sales process and buying cycle have become even more “touch” intensive and complex.
In my mind, however, the trend is significant, but hardly inexplicable. The Web has made one of sales’ primary functions—distributing information to prospects—a much different activity than before. Even for complex purchases, there’s a wealth of information about available products and services, and the average prospect has significantly less of a need to rely on a sales rep to provide actionable information . . . .Read More
A friend of mine, Gerhard Gschwandtner, the founder and owner of Selling Power Magazine, just took some time and wrote a post on his blog about when is the best time to call back on leads. The post he wrote came from our landmark research study conducted with Dr. James Oldroyd of MIT that was originally…Read More