Posts Tagged ‘direct mail’
17 Tricks For Powerful Direct Mail Copywriting
Direct response marketing is a powerful tool for marketers and salespeople alike, which is why we’ve listed some tricks you can use for your future direct response copywriting needs. Read on to find out more. RELATED: The One Thing That Matters For Your Direct Mail Campaign In this article: Why Direct Mail Matters Direct Mail…
Read MoreMillennials Are Causing a Sales Revolution
I’m a millennial and I’m proud of it. If you haven’t noticed there are a lot of “me” out there. According to Nielsen, Millennials now make up ¼ of the US population with a total of 77 million and we’re starting to take over the workforce as well (35% of the workforce by 2020[1]). We’re here to stay,…
Read MoreThe One Thing That Matters for Your Direct Mail Campaign
Direct mail is making a huge come-back as an effective sales tactic. According to XANT research, direct mail had the highest perceived response rate among any communication method. Around 66 percent of respondents said they were likely to respond to a direct mail piece. This was 34.7% better than the perceived response rate with email.…
Read More5 Tips for Effective Multi Channel Marketing Campaigns
We’re experiencing a resurgence of direct mail as an effective sales tactic. Around 65% of leaders say that they are likely to respond to a direct mail piece, according to XANT recent research. And yet, only 38% of companies report using direct mail. We asked an expert how you can effectively include direct mail in…
Read MoreXANT’s Direct Mail, Featured in DemandGenReport
XANT’s Direct Mail feature release has been featured in the DemandGenReport.com, the publication of record for B2B marketing professionals. The feature allows sales professionals to send direct mail right from the CRM software. The automated direct mail feature saves time and money in the sales prospecting process. Leaders Are More Likely to Respond to Direct…
Read MoreEverything You Need to Know About Using Direct Mail in Sales
The research is in and it’s powerful. XANT Labs recently finished a first of its kind study on direct mailers. A direct mailer is a physical item (note, gifts, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Direct mailers are simply another form of communication. Most people know…
Read MoreOur Direct Mailer Campaign That Completely #FAILED
I’ve been talking a lot about direct mailers. We recently did a study on the topic for B2B companies and it answered a lot of my questions. The good news is, it’s proven that direct mail is a very effective sales tactic. Around 65 percent of leaders say they are likely to respond to direct…
Read MoreHow Much Does it Cost to Send One Direct Mail Card? | TheG Show 9
XANT just added automated direct mail to its sales acceleration platform. This is a massive update of the software, which is guaranteed to make life easier for sales reps! To see how this feature compares to the old-fashion way of sending handwritten cards, I ran a little experiment this week. I tried to find out…
Read MoreThe Power of Direct Mailers w/John Coe @B2BMarketing.com
Direct mail has long been considered an unsavory marketing practice. It’s also refered to as ‘junk mail,’ or ‘spam mail.’ Recently however, we’re looking at a resurgence of direct mail as a sales and marketing tactic. So, what’s going on? I went on the XANT Playmakers Podcast this week and discussed the direct mail trend…
Read MoreDirect Mail Versus Email – What’s the Use Case?
Ever get tired of sending 200 sales pitches per day and never hearing back from your prospects? For all the hype around electronic communication, sometimes it’s simply not enough to create a real connection. Plus, competition is fierce so you will have to get creative to rise above the noise. Here’s the use cases where…
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