Direct response marketing is a powerful tool for marketers and salespeople alike, which is why we’ve listed some tricks you can use for your future direct response copywriting needs. Read on to find out more. RELATED: The One Thing That Matters For Your Direct Mail Campaign In this article: Why Direct Mail Matters Direct Mail…

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Direct mail is making a huge come-back as an effective sales tactic. According to XANT research, direct mail had the highest perceived response rate among any communication method. Around 66 percent of respondents said they were likely to respond to a direct mail piece. This was 34.7% better than the perceived response rate with email.…

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We’re experiencing a resurgence of direct mail as an effective sales tactic. Around 65% of leaders say that they are likely to respond to a direct mail piece, according to XANT recent research. And yet, only 38% of companies report using direct mail. We asked an expert how you can effectively include direct mail in…

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XANT’s Direct Mail feature release has been featured in the DemandGenReport.com, the publication of record for B2B marketing professionals. The feature allows sales professionals to send direct mail right from the CRM software. The automated direct mail feature saves time and money in the sales prospecting process. Leaders Are More Likely to Respond to Direct…

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XANT just added automated direct mail to its sales acceleration platform. This is a massive update of the software, which is guaranteed to make life easier for sales reps! To see how this feature compares to the old-fashion way of sending handwritten cards, I ran a little experiment this week. I tried to find out…

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Direct mail has long been considered an unsavory marketing practice. It’s also refered to as ‘junk mail,’ or ‘spam mail.’ Recently however, we’re looking at a resurgence of direct mail as a sales and marketing tactic. So, what’s going on? I went on the XANT Playmakers Podcast this week and discussed the direct mail trend…

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Ever get tired of sending 200 sales pitches per day and never hearing back from your prospects? For all the hype around electronic communication, sometimes it’s simply not enough to create a real connection. Plus, competition is fierce so you will have to get creative to rise above the noise. Here’s the use cases where…

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