At some point every sales organization that engages in outbound prospecting has a debate over whether targeted sales voice messages make any real difference in results.

The primary complaints of those who don’t like using voice mail as a prospecting tool:

1. It doesn’t work
2. Even if it does work, it’s too time consuming.

I’m here to debunk both of these myths.

Myth #1: It doesn’t work.

The Reality: voice mail works, and it works well.

On any objective level, this complaint is a straw man argument. Inside sales industry insider Ken Krogue has created and nurtured two $1 million+ a month sales teams in two different industries—business development at Franklin-Covey (now Franklin-Qwest), and telecom with inContact, formerly UCN. Every piece of data he’s ever compiled from his teams shows that direct prospecting voice mail averages a 4-6 percent response rate –and it’s often much higher, depending on the product, vertical, and targets chosen . . . .

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As a C-level manager for my company, I get pitched on new technology products a lot. Now obviously I’m a big believer in the power of technology to transform inside sales and marketing processes. When I started 20 years ago as a sales manager at then Franklin Quest (now Franklin-Covey), the coolest technology on the…

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Most of the common marketing and sales and metrics—click-throughs, impressions, sales cycle, revenue per deal—don’t really need an explanation. But there are two metrics where a lot of companies we’ve worked with have holes in their sales process.

  • Response time to first contact on Web leads:
  • How soon after a new Web lead comes in does a sales rep make the first contact attempt, and how long after it came in did they actually make contact? Every single piece of data we’ve ever researched shows that for Web-generated leads, immediate response is crucial . . . .

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