Read on and learn how to build strong customer loyalty and gain a positive brand reputation for your business. RELATED: How to Transform Customer Service into a Sales Machine In this article: What Is Customer Loyalty and Why Should You Invest in It? Establishing Excellent Customer Service to Build and Maintain Brand Loyalty Capture, Case,…

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In a recent blog we discussed what it means to keep a customer’s loyalty . But how do you do that? There are some things as sales professionals that we can do to increase customer satisfaction. When it comes to customer service, there are certain principles that need to be followed when working with clients.…

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Bob Farrell is well-known for founding Farrell’s Ice Cream Parlors. For the past three decades, he has offered corporate seminars and provided motivational speaking on the topic of customer service. He famously recounts a letter he received after he sold his chain of ice cream parlors to the Marriott Corporation from a long-time customer. In…

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At XANT’s company-wide meeting this morning, it was brought up once again that though we have made significant inroads in solving customer service issues, we still struggle on occasion with truly satisfying our customers’ needs, as evidenced by the loss of a few accounts this last month. It’s the never-ending story of finding the right…

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NPR recently ran a fascinating news article on the the return of call center outsourcing back to the U.S. through distributed, home-based service reps.

And for once, it was nice to see that something we’ve been evangelizing for a while now is coming to fruition: that hosted telephony and call center services increasingly provide value for companies who want to save costs on customer service and support, but want to keep reps based in the U.S.

The article states that the primary reason for the shift back from international call center outsourcing to U.S. domestic is very simple: it increases customer satisfaction, leading to longer-term customer loyalty and higher sales . . . .

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