Read on and learn how to build strong customer loyalty and gain a positive brand reputation for your business. RELATED: How to Transform Customer Service into a Sales Machine In this article: What Is Customer Loyalty and Why Should You Invest in It? Establishing Excellent Customer Service to Build and Maintain Brand Loyalty Capture, Case,…

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In a recent blog we discussed what it means to keep a customer’s loyalty . But how do you do that? There are some things as sales professionals that we can do to increase customer satisfaction. When it comes to customer service, there are certain principles that need to be followed when working with clients.…

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Bob Farrell is well-known for founding Farrell’s Ice Cream Parlors. For the past three decades, he has offered corporate seminars and provided motivational speaking on the topic of customer service. He famously recounts a letter he received after he sold his chain of ice cream parlors to the Marriott Corporation from a long-time customer. In…

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