Posts Tagged ‘creative sales strategy’
Cold Calling the CEO – 7 Tips to Get Your Foot in the Founder’s Door
Cold calling the CEO is the scariest, most intimidating part of sales. In fact, research shows that most sales reps simply shy away from phone calls and prefer to email, because it’s more convenient. Most first contacts happen via email, and most commonly, sales reps will just send one single email before giving up on…
Read MoreState of High Impact Mailers Survey – The G Show 5
I’ve been tracking high impact mailers for more than a year. A high impact mailer is a physical item (card, gift, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Well, the time has come to bring this into sales. XANT will soon be announcing full integration of high…
Read MoreThe Lies Your Sales Team is Telling You About Their Sales Cadence
Every sales representative executes a ‘cadence’ when they reach out via email, phone, or using social media to initiate a conversation with a potential prospect. The art of a cadence is determined based on a myriad of factors, fueled primarily by sales reps’ intuition regarding the company and contact being pursued. But, there are a…
Read MoreCreativity: All It Takes to Land the Appointment and Sale
Any sales professional knows that there is a great deal of skill and talent needed to be successful. Prospecting, getting the appointment, uncovering need, identifying the solution, and closing the deal are steps in a process that can be both frustrating and rewarding. Often times the most difficult part of the process is getting the appointment.…
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