I’ve been tracking high impact mailers for more than a year. A high impact mailer is a physical item (card, gift, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Well, the time has come to bring this into sales. XANT will soon be announcing full integration of high…

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Every sales representative executes a ‘cadence’ when they reach out via email, phone, or using social media to initiate a conversation with a potential prospect. The art of a cadence is determined based on a myriad of factors, fueled primarily by sales reps’ intuition regarding the company and contact being pursued. But, there are a…

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Any sales professional knows that there is a great deal of skill and talent needed to be successful. Prospecting, getting the appointment, uncovering need, identifying the solution, and closing the deal are steps in a process that can be both frustrating and rewarding. Often times the most difficult part of the process is getting the appointment.…

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