Posts Tagged ‘cost per lead’
Sales Analytics — For Cost Per Lead, it’s Not the Number, it’s the Spread
Had an interesting discussion yesterday about some common sales intelligence metrics and analytics, thought I’d share a short tidbit with you. Someone asked whether it’s more important to focus on the Cost Per Lead (CPL) versus the Cost Per Opportunity (CPO). CPL is the cost in direct marketing spend to generate an inquiry, no matter…
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