Still under the impression that cold calling is dead, or that buyers don’t really read your content? Don’t believe a word you hear, because you will be missing out on solid opportunities. A recent RAIN group study of 489 sellers shows some common myths about sales prospecting and debunks them with hard data. What Do…

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Carrie runs a multi-million dollar business by outsourcing prospecting work for companies. When it comes to prospecting strategies Carries knows all the tricks of the trades and when you talk to her you get it straight – no B.S. In this episode, Carrie talks about sales development trends, puts to rest the cold calling debate,…

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Sales cadence is the MOTHER of all buzzwords. ‘Cadence this’ and ‘cadence that’ but I’m feeling like nobody even knows what a cadence is. Well, I’ve got a definition for you: Cadence is a sequence of activities to improve contact and qualification rates. Most sales reps have a cadence. It’s something they make up, and…

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Standing on the sales floor of a fast-growing commercial leasing company in Los Angeles, I observed two sales development reps (SDRs) performing their work with opposite approaches. The rep on the left was quiet, but typed emails furiously throughout the day. The rep on the right spent the day transitioning rapidly from one phone call…

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