What is a sales playbook and how should companies think about it? The answer may seem easy but it’s not. In this episode, Daniel Baunds, CEO of Vendas B2B Academy, talks about his experiences with sales playbooks. He highlights the importance of making them custom centric and having them follow a methodology that can be…

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In baseball you can’t have a good batting average unless you have at bats. At bats are opportunities to succeed in baseball but without them you’re not even in the game. Sales is similar to baseball in this regard. Many sales people are talented but they never get the chance or the ‘at bats’ to…

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