Posts Tagged ‘business management’
Closing a Chapter of 9/11 — A Thoughtful Marketing Perspective
Occasionally we all get a reminder that what we do in business, at its core, takes a back seat to things that are far more important. Brief moments, sometimes historic to the world, sometimes only to us within the realm of our own lives and struggles. President Obama’s address to the country late last night…
Read More“Enchantment” and How to Build Business Performance
Bumped into an interesting video interview, posted on The Brand Builder Blog about a new book buy Guy Kawasaki called Enchantment. Anyone who’s spent any time in Social Media has probably at least heard of Guy through his voluminous Twitter account(s), as “one of Apple’s old marketing gurus,” or in his role as a venture…
Read MoreDefining Success
If your definition of success is high levels of sales and revenue, then you are naturally bound—even held hostage occasionally–by your customers’ demands. When success is defined largely by monetary gain, you don’t get to create your fans (read: customers), they create you, and the second you forget this fact, you’ve lost. We hear of…
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