Posts Tagged ‘business intelligence’
Playbooks gets a boost from Owler
We’re excited to announce the addition of data from Owler to the Playbooks sales acceleration platform. Up-to-date data is an essential component of Playbooks, which brings the software directly to reps in their browser. Owler’s data has been proven by over one million business professionals to be the most reliable company information on the market,…
Read More3 Takeaways from a Road Trip to Zappos
For the past 3 or 4 years, “Zappos” and “incredible customer service” have been essentially synonymous. Bring up the the little ‘ole online shoe retailer that Amazon bought for a cool $1.2 billion, and invariably someone starts spouting stories of the company’s legendary customer satisfaction and loyalty. The 365 day return policy. Pre-paid shipping of…
Read MoreLead Management Tip: Brand Awareness Doesn’t = Buying
Saw a link to a Harvard Business Review article this morning on Twitter (thanks @abneedles) that had something interesting to say about the “sales funnel.” “A global consumer electronics company embarked on a CDJ [Consumer Decision Journey] analysis after research revealed that although consumers were highly familiar with the brand, they tended to drop it…
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