Posts Tagged ‘btob magazine’
Inside Sales Training: How Do You Define a Lead?
How do you define a lead? From a marketing perspective, I would define a lead as someone who is interested in a product and submits their contact information to receive additional information or a sales call. Thomas Oldroyd, Senior Director of Marketing at XANT, took this a step further and defined a Marketing Qualified Lead…
Read MoreTop 25 Digital Marketers Announced by BtoB Magazine
If you don’t know who these people are, you should. BtoB Magazine recently published their second annual Top Digital Marketers 2012 list. Congratulations to these industry leaders who have contributed heavily to the growth of the digital marketing and lead generation space. Top Digital Marketers Scott Anderson – VP—Customer Communications, enterprise group at Hewlett-Packard Co.
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