Posts Tagged ‘better business management’
Random Musings on the Real “Competitive Advantage” of Customer Service
In some ways, this article by Josh Bernoff at Forrester is nothing we haven’t already heard: “In the Web/Sales/Marketing/Customer 2.0 world, the buyer has all the power.” But I was interested by his particular take because it pits “customer engagement” against traditional competitive advantages: “A customer obsessed company focuses its strategy, its energy, and its…
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