Posts Tagged ‘b2b marketing strategies’
3 Best Practices for an Effective ABM Follow-Up Strategy
You’ve thought of the perfect account-based marketing campaign, with a killer call to action and futuristic graphics. And it’s paid off, too – leads are coming in hot in the pipeline! But how do you find the ideal timing for your account based-marketing (ABM) follow-ups? At XANT, we’ve built the one model that aligns your…
Read MoreMarketo’s Jon Miller Opens the Kimono and Talks Content Marketing
Remember Lucille Ball at the chocolate factory? She was doing so well when the chocolates were rolling by one by one. But then BAM! The speed of the belt accelerated. She did her best to keep up. But eventually she cracked under the pressure and resorted to shoving a bunch of chocolate down her dress.…
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