Posts Tagged ‘B2B demand generation’
HubSpot’s Secret Weapon for Massive Lead Generation
Traditional marketing techniques are quickly becoming ineffective and outdated. People can place themselves on a do-not-call list. DVR has decreased the effectiveness of TV commercials. Email spam blockers are getting progressively better at keeping unsolicited email out. While these tools are great for consumers who can now conduct their own online research on products and…
Read MoreMonday Quick Hit: For Marketing Sherpa’s Ann Holland, the Drum Beats On
When Ann Holland from MarketingSherpa asked Dave Elkington and I to present XANT’s research findings back in 2007, I’ll admit we were excited for a chance to “show off” a little bit what we thought was some “pretty cool little research” on lead management and lead response. To say that the response since then has…
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