The days of running your business off gut and intuition are gone. Sales leaders now must look for competitive advantages using data and science to sell more. In this episode, Michael Coscetta from Square talks about the need for a scientific approach to sales and what organizations can do right now to move in the…

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Artificial Intelligence (AI) is the new buzzword du jour. It seems everyone has “AI” software or services that promise to help your wildest dreams come true. But you run a sales team. And you have to deliver solid sales results this quarter and next and next. You don’t have time for marketing hype or sales…

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One major communications company in North America struggled to achieve meaningful revenue growth. For months, sales revenue had been flatlining. They had an inside sales representative (ISR) department of 200 reps, but many of them lagged in productivity. Sales were not aligned with Marketing, and reps were sending clients inconsistent messaging. They knew there was…

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