Posts Tagged ‘accountbasedsales’
Our Direct Mailer Campaign That Completely #FAILED
I’ve been talking a lot about direct mailers. We recently did a study on the topic for B2B companies and it answered a lot of my questions. The good news is, it’s proven that direct mail is a very effective sales tactic. Around 65 percent of leaders say they are likely to respond to direct…
Read MoreHow Sales Reps Should Start Using Texts in Their Sales Process w/Mike Vandenbos @Zipwhip
Texting is here to stay. Busy decision makers are using texting to respond to people in and out of the work place and sales reps are starting to see the benefits of getting mobile numbers. How will this continue to play out? In this episode, Mike Vandenbos, Entrepreneur in Residence at Zipwhip, talks about the…
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