Posts Tagged ‘account-based’
Why Most Training Programs Don’t Stick w/Shari Levitin @Levitin Group
You can’t replace in the human in selling, it’s just not possible. Authenticity goes a long way and it just can’t be faked. In this episode, Shari Levitin, founder of the Levitin Group, discusses the human interaction and how important it is in training and coaching. Links and Resources Mentioned in This Episode: AI System…
Read MoreHow to Handle Change in Your Organization w/Katherine Andruha @Apttus
Every organization changes but not every organization handles change the right way. Kat Andruha is the director of sales development at Apttus and she’s experienced her share of change. In her own words, Kat takes us through lessons learned and ways she’s found to successfully manage changing in the organization you’re in. Links and Resources…
Read MoreWhy Data Quality Matters in Sales w/Noah Spirakus @Prospectify
According to industry standards, data decay inside your CRM can be 30-70% annually. This can paralyze revenue and add hours of research to your sales team’s week. Noah Spirakus at Prospectify is here to discuss the broader impact and solutions of this pervasive problem. Prospectify is the only solution that detects decayed CRM contacts and…
Read MoreMillennials Are Causing a Sales Revolution
I’m a millennial and I’m proud of it. If you haven’t noticed there are a lot of “me” out there. According to Nielsen, Millennials now make up ¼ of the US population with a total of 77 million and we’re starting to take over the workforce as well (35% of the workforce by 2020[1]). We’re here to stay,…
Read MoreAI-Powered Sales w/Dave Boyce @XANT
Artificial Intelligence is having an impact on sales productivity and it’s here to stay. Still, few people know what AI is or how it works. In this episode of the Playmakers Podcast, Dave Boyce, Chief Strategy Officer at XANT discusses what leaders need to know about AI and how they can get started without going…
Read MoreOur Direct Mailer Campaign That Completely #FAILED
I’ve been talking a lot about direct mailers. We recently did a study on the topic for B2B companies and it answered a lot of my questions. The good news is, it’s proven that direct mail is a very effective sales tactic. Around 65 percent of leaders say they are likely to respond to direct…
Read MoreHow Content Curation Will Make You Win in Sales w/Stephen Walsh @Anders Pink
Sharing content with your network is a big part of the social selling process. Sharing content can help build your brand, create trust, provide value, and help create a following. But, what content is the right content? Should you be creating your own or curating others content? The answer is both. Sales today is about creating…
Read MoreThe Who, The What, and the Why of Social Selling
Are you getting tired of social selling? We’ve decided to speak our mind about the truth of social selling and ask industry experts to explain the who, the what, and the why of social selling. In this episode, we debate the fundamentals of social selling with Larry Levine, founder of Social Sales Academy. We put…
Read MoreThe Digital Sales Revolution: Are You In Or Out?
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] No one can argue the world in which we live is a digital world. But, what does that mean for sales? Many people have interpreted digital sales to mean social selling and have argued social selling is and will be the only way to sell. Mario Martinez, CEO of Vengreso, argues that…
Read MoreThe Truth About Social Selling
We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman’s disagreement is probably a better term. I started the debate with a post poking the bear, declaring that social selling was dead. I felt my argument had some merit. I debated that the word…
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