Inside Sales Best Practices: Should I leave a Voicemail?

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The debate on leaving voicemails has been around as long as voicemail has been around. What is the answer to the following questions?

  • Should I leave a voicemail?
  • How often should I leave voicemails?
  • How long is the optimal voicemail?
  • How do voicemails respond compared to email?

Should I leave a voicemail? Yes, in face you should leave 3-4 before you slow down.  Then you can leave a voicemail about every month or two. 

How often should I leave voicemails? During the initial phase we have found about 2-3 days between voice messages for the first two weeks works the best.

How long is the optimal voicemail? There is a good book called, “How to Get Your Point Across in 30 Second-or Less.” From the title you can guess that best practices seem to be 30 seconds.  18 Seconds is optimal. Every second after 30 seconds the net response rate drops 2%.

How do voicemails respond compared to email? That is based purely on how well your email responds. Our tests with voice message call back range from 3% to 22%, with 4.8% being the average.

 

NOTE: We have gotten heavily into voicemail as a media for marketing as a result of our patent-pending invention that allows our customers to pre-record message in their own voice and leave them at the right moment with the click of a button and move on to the next call.  Go to our power dialer page for more info.

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles

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