How Sales Ops Can Grow Revenue With the Right Data Strategy #df13

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Sales DataYour sales pipeline is full of precious data, but only if that data is managed wisely. Sales ops plays a crucial role in ensuring the entire organization makes the most of the mountains of data that are now available.

Salesforce.com is bringing together an all-star lineup of sales ops leaders to discuss best practices at Dreamforce 2013.

In the roundtable session titled “How Sales Ops Can Grow Revenue With the Right Data Strategy,” you’ll learn from the following thought leaders:

  • Kymberlee Burgmeier, Sales Analyst at F5 Networks

  • Seema Kumar, Senior Director, Product Management at Salesforce

  • Rebecca Wettemann, Vice President at Nucleus Research

  • Myra Braselton, Director of Sales Operations at Transplace

  • David Rogers, Sr. Manager, Ops, Revenue and Analysis at Pandora

  • Maggie Palumbo

  • Maile Hooser, Global Cloud Applications Sales Manager at LiveOps

  • Ted Gumerson, Vice President of Global Sales Strategy at Concur Technologies

XANT caught up with Myra Braselton to provide you a brief preview of the sales ops wisdom that will be bandied about in this session.

Training, communication and process

Braselton says sales ops leaders must help their organizations achieve the following:

  • Fill the sales funnel

  • Increase visibility

  • Improve productivity

  • Simplify the process

“Too much data is not always a good thing,” Braselton says.

It’s important to implement specific rules and processes that control how data enters and exits your system.

Many organizations struggle with alignment. Transplace has successfully aligned its sales and marketing teams through training, communication and process, Braselton says. Her company also uses the Salesforce CRM and Data.com.

Braselton says sales ops leaders must understand where their organizations have been and where they are now to make accurate projections for the future.

Catch this session at Dreamforce

Roundtable: How Sales Ops Can Grow Revenue With the Right Data Strategy
Wednesday, Nov. 20: 10 a.m. to 11:30 a.m.
Hilton San Francisco Union Square, Franciscan A / B / C
Find out more about this session.

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