Sales Best Practices From Microsoft, MasterCard and XANT

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Microsoft WebcastXANT Chief Marketing Officer Mick Hollison joined Mathieu Loury, senior vice president of global merchant solutions for MasterCard Advisors, on Microsoft’s Modern Workplace webcast.

They shared insights on how the buying experience has changed and how today’s sellers can reach the right customers with the right message at the right time.

Here are a few of the sales best practices highlighted in the webcast:

  • Call web leads within 5 minutes: Immediate response is crucial.
  • Be pleasantly persistent: Follow up 6 to 9 times. Most reps only follow up 1 to 2 times.
  • Leverage data science: Identify the best leads and the most effective ways and times to contact them.

To see the full webcast, visit the Modern Workplace site.

The Science of Lead Scoring, Prioritization & Sales Success

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79% of marketing leads never convert to sales. That means inbound reps waste a lot of time chasing the wrong leads.

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