The Definitive Guide to Sales Development Metrics

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If you’re not monitoring the correct metrics and guiding them with deliberate strategy, you’re unlikely to have a meaningful impact on revenue results. 

High-performing sales development teams use metrics to identify repeatable successes and avoidable bottlenecks. They use metrics to measure team performance and to make data-driven decisions that will produce success. Clear visibility into outcomes motivates performance and will further justify your investments in business development. 

So, which metrics are the right metrics to track? Which questions do they answer? How do you use them? In this guide, we break down all these questions into four categories: planning, activity, results, and effectiveness.

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WHAT YOU WILL LEARN IN THIS EBOOK?

The right metrics to track
What questions do they answer
How do you use them

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