State of Sales Development 2017

How 900 Companies Build and Execute Successful Sales Development Teams

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Sales Development is one of the most misunderstood roles in sales. Many people debate the definition of sales development while others argue into which department sales development should report or how much money sales development reps should make. In an effort to understand the sales development function, XANT Labs commissioned a study in partnership with SalesForLife, BridgeGroup, Drift, Datanyze, OneMob, and Tenbound. The study focuses on 900 companies, reviewing the four essential elements of building an optimized sales development organization, as well as examines the four steps of successful sales development teams.

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