In today’s market, sales professionals are swimming in a sea of choices. The options for online lead generation methods alone are overwhelming–email, search marketing, blogs, videos, mobile ads, webinars–so it comes as no surprise that sales and marketing teams having conflicting thinking on where to start when it comes to generating leads.
XANT decided to shine a light on the most used and most effective lead generation tactics as well as how sales and marketing professionals view the effectiveness of these methods.
WHAT YOU’LL LEARN
The top five lead generation challenges facing B2B sales leaders today
Which lead gen methods are paying off and which are overhyped
How to maximize the value of social channels when surfacing high quality leads
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