What's NEXT
In Sales?

2

Keynotes


6+

Main Stage
Sessions

It's Here!

Your opportunity to learn what's NEXT at XANT and in the sales world. Join us for this 2-day virtual event focused on the big shift in sales we have all experienced over the past months and how we need to adapt. In addition to sales thought leadership, we'll provide you with Playbooks best practices, use cases, and tips and tricks as shared by other Playbooks customers.

2

Thought
Leadership
Panels

15+

Product and
best practice
trainings

Register now to get

• Full access to all sessions on March 9-10

• Access to session recordings up to one month following the event

• Library of Playbooks best practices, use cases, and tips and tricks

• First access to our 2021 State of Sales Development Study

• Answers to what's changing in sales and how to prepare for it

• Learn from other customers on how they harness the power of Playbooks

• Get the latest on Playbooks product enhancements

It's Here!

Your opportunity to learn what's NEXT at XANT and in the sales world. Join us for this 2-day virtual event focused on the big shift in sales we have all experienced over the past months and how we need to adapt. In addition to sales thought leadership, we'll provide you with Playbooks best practices, use cases, and tips and tricks as shared by other Playbooks customers.

2

Keynotes


6+

Main Stage
Sessions

2

Thought
Leadership
Panels

15+

Product and
best practice
trainings

Register now to get

• Full access to all sessions on March 9-10

• Access to session recordings up to one month following the event

• Library of Playbooks best practices, use cases, and tips and tricks

• First access to our 2021 State of Sales Development Study

• Answers to what's changing in sales and how to prepare for it

• Learn from other customers on how they harness the power of Playbooks

• Get the latest on Playbooks product enhancements

NEXTreg_speaker-Lori

Featured Speaker

Lori Harmon

Vice president, Global cloud
Digital sales & Customer Success

netapp

Lori Harmon is a published author, strategic leader, and VP of Global Cloud Digital Sales & Customer Success at NetApp. She is an expert and frequent speaker on sales, sales enablement, inside sales, and AI in sales.

Aaron Ross is a best-selling author of several books focused around best practices in sales (including Predictable Revenue, The Sales Bible of Silicon Valley, and From Impossible to Inevitable), the founder of multiple companies (including Predictable growth and PebblesStorm), and Stanford grad.

Featured Speaker

Aaron Ross

CO-CEO

PredictableRevenue-logo
NEXTreg_speaker-AaronR
NEXTreg_speaker-ChrisH

Featured Speaker

Chris Harrington

CEO

BlueXANT_simple-1
Chris Harrington is the current CEO of XANT with over 30 years of executive leadership experience. Throughout his career, Chris has driven SaaS adoption for digital sales and marketing powerhouses including Omniture, Adobe, and Domo.

Justin Michael has set records over the past decade for full-cycle revenue creation in cutting-edge AdTech, MarTech, and SaaS startups, both as an individual contributor and global team leader. He also received a prestigious 10X award from a top 20, tier 1 VC-backed, Seattle startup.

Featured Speaker

Justin Michael

CEO

JMC-logo
NEXTreg_speaker-JustinM
NEXTreg_speaker-Trey

Featured Speaker

Trey McCall

VICE PRESIDENT OF GROWTH

ping-logo

Trey is an innovative sales executive, who envisions the future, develops the plan, and then drives strategic execution to culminate in “change the business” results. Trey is a collaborative leader whose passion for people development and mentorship ensures top talent retention. Trey has over 20 years of executive experience. He is currently Vice President of Growth at Ping Identity.

David Dulany is Founder and CEO of Tenbound, a research and advisory firm focused and dedicated 100% on Sales Development. Tenbound has become the hub of the Sales Development industry and annually holds The Tenbound Sales Development Conferences around the world (this year, virtually).

Featured Speaker

David Dulany

CEO & FOUNDER

tenbound-logo
NEXTreg_speaker-DavidD

Also Featuring

-MichaelMurff

Michael Murff

Director, Data Science, XANT

-Boyce

Dave Boyce

CSO, XANT

-JohnB

John Badali

Director of Engineering, XANT

-MarkL

Mark Littlefield

VP of Product Management, XANT

Agenda

Day 1

1 PM
KEYNOTE SESSION
Chris Harrington | CEO, XANT

Looking Back and Planning Ahead for the Future of Sales and Buying

The changes to sales and to buying from digital disruption were accel- erated last year. What does it mean for our business and our industry going forward and what will the future look like?

ON-DEMAND AFTER KEYNOTE
Trey McCall | VP of Growth, PING IDENTITY

ABM Squared

Cut through the endless emails, messages, and non-personal engage- ment and know your customers. Modern ABM is a good first step. But even more fundamental is understanding their problem, visualizing it back to them, and providing a meaningful path to resolution.

ON-DEMAND AFTER KEYNOTE
Lori Harmon | VP Global Cloud Digital Sales, NETAPP

How to Fill in Pipeline Gaps Left by Marketing

No one expects 100% of leads to come from Marketing. Learn how Lori Harmon built an outbound program that complements inbound and produces targeted leads that convert even better than inbound.

ON-DEMAND AFTER KEYNOTE
David Dulany | CEO & FOUNDER, Tenbound

Aligning GTM Teams to the Customer Journey

The way customers buy has radically changed, but go-to-market teams are still aligned to how things were done 50 years ago. How should you structure your team for success? David and his team have created an easy-to-implement framework to create better sales align- ment and to grow pipeline and revenue.

Day 2

1 PM
KEYNOTE SESSION
Aaron Ross | Co-CEO, PREDICTABLE REVENUE

Predictable Revenue During and After the Pandemic

What are the best practices and behaviors of top brands for achieving predictable hyper-growth, even during and after a pandemic? Join Aaron’s day 2 keynote for the latest thought leadership from one of the industry’s most influential pioneers.

ON-DEMAND AFTER KEYNOTE
Mark Littlefield | VP of Product Mgmt, XANT Michael Murff | Director of Data Science, XANT John Badali | Director of Engineering, XANT

Playbooks Strategy and Roadmap

What have we built and what are we building for Playbooks and how does it align to the future of sales.

ON-DEMAND AFTER KEYNOTE
Dave Boyce | CRO, XANT

The Future of Buying

Buying is in the hands of digital natives, and they think differently. As buyers do their job digitally, what can we learn about how to engage in a way that differentiates from our competition and meets this moment of opportunity with exactly the right sales motion?

ON-DEMAND AFTER KEYNOTE
Justin Michael | CEO, Justin Michael Consulting

Technology Quotient (TQ), the New Superpower for Scal- ing Your Outbound Sales

Technology Quotient (TQ) is the fusion of human and machine - UI/UX. Sellers of the future must radically embrace tech stacks to become superhuman or go extinct. We mustn't be technology avoidant and we must invest in tech and tools.

NEXTreg_bonusMaterial

Bonus
Materials

Bonus on-demand material will provide access to Tips & Tricks from product experts, short solution videos from customer peers, and training courses for all user levels (new to advanced users, managers and admins). Use the content to get solution ideas and map out your next strategic steps with Playbooks.

Here's a sneak peek:

  • Speed to Lead Solution with Playbooks
  • Playbooks Solution for Accounts & Opportunities
  • Using Data to Make Strategic Decisions
  • Telephony Solutions with Playbooks
  • Playbooks Solutions that Bridge Sales and Marketing

#NEXT2021