Lead Management Software Review

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Want to learn how some lead management software stack up against the others? Here we provide information on the benefits and specs, as well as customer reviews for nine lead management tools to help you decide on the right fit for your company. Read on to find out more.

RELATED: Best Products for Sales 2019

In this article:

  1. amoCRM
  2. Bitrix24
  3. bpm’online CRM
  4. Insightly CRM
  5. Less Annoying CRM
  6. Pipedrive
  7. Salesforce CRM
  8. Salesfusion
  9. Zoho CRM

Lead Management Software | Benefits, Specs, and Customer Reviews

Lead Management Software Definition: This is a tool that helps optimize the process of acquiring and maintaining relationships with potential clients.

1. amoCRM

amoCRM prides itself for its 24/7 customer support. While a common complaint with this lead management software is that there’s a bit of a learning curve to be able to get the most out of its numerous features, customer support is available all day, every day, to address the concerns of users and guide them in using the product.

Benefits

  • Optimizes the process of nurturing a lead for you
  • Possesses custom web forms to help in generating leads
  • Supports up to three languages, English included
  • Has a reengagement process for clients who have completed a transaction with your business
  • Synced mobile app available for immediate use

Specs

  • 24/7 Customer Support available
  • Free trial available
  • Plans and Pricing: Base—$15 per user/month, Advanced—$25 per user/month, and Enterprise—$45 per user/month
  • Useful for all business sizes
  • Cloud and open API deployment available

Review

Check out this amoCRM review from Software Advice:

Brian Moller review | Lead Management Software Review | lead management software free

2. Bitrix24

Users of Bitrix24 are satisfied with the number of features and tools that this software has. However, they also note that this software doesn’t have as easy-to-understand of an interface compared to other tools.

Nonetheless, this software still has high functionality and is overall a solid lead management software for many users.

Benefits

  • One of the few lead management software that has a website and landing page creator with free web hosting and unlimited bandwidth
  • Able to make direct calls to a client straight from the software
  • Easy integration of this CRM to your established website
  • Has tools that help reengage with struggling employees
  • 12 languages supported, including English

Specs

  • No 24/7 support available. Although this is the case, they have an in-depth customer helpdesk section for customers’ reference.
  • Free trial available. On that note, a free version of the software is available for the use of 12 users with up to 5 Gigabytes of data.
  • Bitrix CRM+, Standard, Professional cloud pricing respectively: $69 for 6 users/month, $99 for 50 users/month, and $199 for unlimited users/month.
  • Useful for all business sizes
  • On-Site, Cloud, and open API deployment available

Review

Here’s a Bitrx24 customer review from Capterra:

Review by Rick P | Lead Management Software Review | lead management software free

3. bpm’online CRM

People who have used bpm’online CRM have mostly been giving it positive reviews. The main criticism of bpm’online as lead management software, however, is that it takes time to better customize the software to suit the business.

Benefits

  • Aligns the marketing, sales, and customer service operations in one platform
  • Easy-to-understand interface for beginners
  • Provides real-time data on your clients and enables you to answer to their needs in real-time as well
  • Great customizability which makes it easier for users to adopt the lead management software into their business
  • Built-in tools and features that help optimize various CRM processes

Specs

  • 24/7 Customer Support available
  • Free trial available
  • bpm’online CRM bundle price differs depending on various factors. Check out their CRM bundle calculator here.
  • Medium to large business size customer types
  • On-Site and Cloud deployment available

Review

Below is a review for bpm’online from Software Advice:

Review by Derek from Livewire | Lead Management Software Review | lead management software free

4. Insightly CRM

person using laptop | Lead Management Software Review | best lead management software

Insightly CRM software

Overall, reviews are satisfied with the services of Insightly CRM. However, users would prefer to have smoother processes for more long-term clients.

Benefits

  • Links well to social media networks
  • Provides you with micro and macro perspectives and reports on various business activities
  • Mobile versions are available for easy portability
  • Organizes contacts and leads into various categories for easy viewing
  • Supports users at every touchpoint with their leads

Specs

  • No 24/7 Customer Support available. However, they have a help desk for customers available.
  • Free trial available
  • Insightly CRM Plus, Professional, and Enterprise pricing respectively: $29 per user/month, $49 per user/month, and $99 per user/month
  • Suitable for all business sizes, including freelancers
  • Cloud deployment only

Review

Check out how one Insightly user rates this software in this review from Software Advice:

Review by Tom from Brighthill Group LLC | Lead Management Software Review | free lead management software

5. Less Annoying CRM

Due to the fact that Less Annoying CRM’s goal is to be straight to the point, it is not really as advanced in its features as its counterparts. However, if you are only a small business trying out lead management software for the first time, then this is a great option for you. It’s a no-frills tool that is ideal for beginners.

Benefits

  • Constantly updated lead management software
  • Has an interface that is straight to the point with no fuss
  • Simple contact management tools available
  • Contains every basic thing that you will need to drive a lead to be sales-ready

Specs

  • No 24/7 Customer Support available. However, they do have help and training resources to guide you.
  • Free trial available
  • Unlimited contacts for only $10 a month
  • Best for small to medium businesses, including freelancers
  • Cloud and open API deployment available

Review

Below is a testimonial from Software Advice on the effectiveness of Less Annoying CRM from one of their users:

Review by Gord from Millennial Coaching | Lead Management Software Review | free lead management software

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6. Pipedrive

Pipedrive has a multitude of features that answer a lot of the needs of its users. However, one thing a couple of users have mentioned is the need for a better emailing system in the software.

Benefits

  • Aids in sales management by highlighting the right deals to focus on
  • Plenty of areas to customize to better fit your business operations
  • Multi-currency payment scheme
  • Collects crucial client information through various forms
  • Up to 13 language capabilities, including English

Specs

  • 24/7 Customer Support is unavailable. However, they do have a support center to help you.
  • Free trial available
  • Pipedrive Silver, Gold, and Platinum pricing for annual or monthly billing respectively: $12.50 or $15 per user/month, $24.20 or $29 per user/month, and $49.17 or $59 per user/month
  • Best for small to medium business sizes, including freelancers
  • Cloud deployment only

Review

Here’s a review from one of PipeDrive’s users from Software Advice:

Review by Alex from ePesos | Lead Management Software Review | free lead management software

7. Salesforce CRM

The majority of Salesforce CRM’s users see it as an excellent piece of software that helps optimize plenty of organizational processes for them. Some users, however, do mention that the software isn’t intuitive so it can be a bit difficult to use.

Benefits

  • The system is portable through its mobile apps for Android and iOS
  • Comprehensive reports and notes of activity history
  • Supports up to seven languages, including English
  • Keep customer information and track customer actions all in one place
  • Automate task management of leads to certain users

Specs

  • 24/7 Customer Support available
  • Free trial available
  • Salesforce has a comprehensive editions list overview. Thus, pricing will depend on your choice of product.
  • Suitable for all business sizes, including freelancers
  • Cloud and open API deployment available

Review

Check out what one user thinks of SalesForce CRM in this Software Advice review:

Review by Jo from Shared Hope International | Lead Management Software Review | best lead management software

8. Salesfusion

man using laptop working | Lead Management Software Review | free lead management software

Salesfusion CRM software

Overall, users have found Salesfusion to satisfy their business needs. Although, they would appreciate an easier interface for other areas of the software in the future.

Benefits

  • Saves time by fully-integrating all sales processes into one interface
  • Align sales and marketing efforts easily with this lead management software
  • Assigns a value to each lead for your reference
  • Designed for B2B companies
  • Easily connects with other CRM platforms

Specs

  • No 24/7 Customer Support Available. Additionally, no obvious helpdesk for customers as well.
  • Free trial available
  • Salesforce pricing depends on the number of contacts desired
  • Suitable for small to medium-sized businesses mostly
  • Open API deployment only

Review

Check out this Salesfusion review from Software Advice:

Review by Rosina from XSE Group | Lead Management Software Review | best lead management software

9. Zoho CRM

Due to the fact that Zoho is one of the top lead management software out there, few negatives can be said for this software. However, users do note that more deployment options and better help centers would be a great improvement to the software.

Benefits

  • Real-time tracking of key performance indicators
  • Integrates well with various social media platforms
  • Has complementing Zoho apps for a seamless system
  • Ability to import leads coming from all sources
  • Has the ability to connect clients who are sales-ready to your choice of a salesperson

Specs

  • 24/7 Customer Support available
  • Free trial available
  • Zoho CRM Standard, Professional, Enterprise, and Ultimate pricing respectively: $12 per user/month, $20 per user/month, $35 per user/month, and $100 per user/month
  • Suitable for all business sizes, including freelancers.
  • Cloud deployment only

Review

Here’s a ZohoCRM customer review from Software Advice:

Review by Marshall from Inbound Studio | Lead Management Software Review | best lead management software

Whether you are a startup or a conglomerate, there is a lead management software out there that’ll suit your organization. All you need to do is to figure out your needs and goals and find the software features that align with them. We hope these reviews of some of the top lead management software in the industry has helped you narrow down your choices.

Which one of these lead management software have you tried and how were they for you? Leave a comment below to let us know!

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