We all want to get more sales but that is hard to do if you’re not targeting the right accounts, in the right way, and the right time. Matt Amundson, VP of marketing and sales development at EverString knows a few things about account targeting and on this episode Matt dives into the need to find your optimal customer profile and explains the importance of prioritizing your best accounts as part of your sales strategy.
Links and Resources Mentioned in This Episode:
In This Episode You’ll Learn:
- How to determine your which prospects you should target
- The importance of good data and the role it plays in the sales process
- The power of prioritization and how companies can do it