How Accurate Is Your Sales Data?

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aaisp logoMark Ruthfield, ZoomInfo’s vice president of sales, shared some interesting statistics that show the importance of maintaining accurate sales data at the American Association of Inside Sales Professionals (AA-ISP) Conference in Boston today.

  • 30% of people change jobs annually
  • 60% of titles change
  • 43% of phone numbers change
  • 34% of company names change
  • 37% of email addresses change

Obviously, the contact information in your database can become outdated and irrelevant in a hurry if you aren’t constantly updating your records.

How do you handle this sales challenge?

12 High Velocity Sales Metrics That Actually Increase Results

Free Cheat Sheet: 12 High Velocity Metrics

Learn the 12 sales metrics that every inside sales team should measure to increase results.

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