Mark Ruthfield, ZoomInfo’s vice president of sales, shared some interesting statistics that show the importance of maintaining accurate sales data at the American Association of Inside Sales Professionals (AA-ISP) Conference in Boston today.
- 30% of people change jobs annually
- 60% of titles change
- 43% of phone numbers change
- 34% of company names change
- 37% of email addresses change
Obviously, the contact information in your database can become outdated and irrelevant in a hurry if you aren’t constantly updating your records.
How do you handle this sales challenge?
Free Cheat Sheet: 12 High Velocity Metrics
Learn the 12 sales metrics that every inside sales team should measure to increase results.