Forbes.com – One Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us

One of the most important things I’ve learned in business when marketing a product is, “Divert a river. Don’t dig a well.”

This principle is what I based my most recent article on Forbes.com on. In business, if you’re able to find existing need, tap into it and shape it, you will spend less, save time and yield larger ROI.

Find need. Don’t try to create it.

This is something that Steve Jobs of Apple and Marc Benioff of Salesforce taught us.

Take a moment and read my latest Forbes.com column, here:

1 Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us, and Google Helps Us Apply for Free


As always, take a moment and share this with other entrepreneurs and marketers you may know that could benefit from the ideas presented in this article. Additionally, log on to Forbes.com and submit a comment of your own thoughts. The easiest way to share this article is to click on the large link above and share it through the social icons on the left side of the page.

Please also ‘+Follow’ me on Forbes.com to receive updates of my latest posts targeted at sales, marketing and entrepreneurs.

If you have a topic in mind that you would like me to address on Forbes.com, email me at kk (at) www.insidesales.com.

To get additional resources and content on the inside sales industry, follow us on social media: LinkedInFacebookGoogle+ and Twitter.

XANT Whitepapers

Free Whitepaper: 15 Time Wasters to Avoid

Learn the best practices to overcoming these typical inside sales and lead generation time wasters.

Receive email updates from the Sales Insider

Related Posts