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5 Lead Follow-up Tactics

10 Inside Sales Metrics that Actually Work

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Need help getting to buyers faster?

See what we learned from analyzing 
50 million sales interactions and outcomes.

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Only 0.1% of inbound leads are actually engaged in under 5 minutes. That’s right: only 0.1%!
Of the 5.7 million leads we reviewed, only 23% of them ever received even a single contact attempt from a rep, which means 77% of leads never get touched, except by your marketing automation tool.

Strike While The Iron Is Hot

Reps Are Missing Sales-Ready Leads

We reviewed over 55 million sales activities on 5.7 million inbound leads at 400+ companies and found that 57.1% of first call attempts occur after more than a week. Also, conversion rates drop by 8X after just 5 minutes. That’s a lot of missed revenue.

See what else we learned about lead response and customer engagement from over 50 million sales interactions and outcomes.

Lead Response Study 2021

Engage Leads in Minutes, Not Days

Conversion rates were 8X higher when the rep attempted to make contact within 5 minutes vs waiting 6 minutes or more.
These 5 lead follow up tactics will enable any revenue-leader to impact their results and help their team thrive in the new sales landscape.
Don’t just do more, do more of the right things. These 10 metrics will let you know what to track to create the most impactful strategy for your sales team.