PROVO, Utah, Sept. 7, 2012 – XANT, the leading cloud provider of sales automation and analytics for inside sales professionals announced today the addition of Dave Orrico as the new Vice President of Enterprise Sales. Dave joins XANT as a 30 year veteran of the SaaS technology industry. “It is great to have Dave join us at the perfect time to accelerate our push into the Enterprise Marketplace,” said Dave Elkington, CEO and founder of XANT. “[Dave] brings an unparalleled level of expertise and management to XANT at a time of high velocity growth that is already happening for the inside sales industry and for our company. He adds a great deal of experience and strength to our entire team.” For three years, Orrico was Vice President of Worldwide Sales at C3 Energy Networks with Thomas M. Siebel, CEO, and former founder and CEO of Siebel Systems, with whom he had worked previously. Prior to C3, Orrico was Vice President of Worldwide Sales at Appirio for just over a year. Orrico joined Appirio after serving as Executive Vice President of Enterprise Sales at salesforce.com from 2003 through 2009, where he worked for Jim Steele and Marc Benioff to help launch and build the Enterprise Channel from its inception. “XANT’s PowerDialer for Salesforce 5.0 and its entire PowerDialer Suite takes an inside sales operation to the next level by providing tools, technology, and analytics that have never existed before,” explained Orrico. “And the fact that it has already been proven in enterprise class organizations like Dell, Gannett, Seagate, BMC Software and more makes it much easier to do again what I have already done before.” “The traditional sales model is evolving,” said Mark Gorenberg, Managing Director, Hummer Winblad. “Companies have become very Internet savvy, investing in marketing automation tools that enable a highly analytical process related to lead generation and tracking, ensuring that a company’s marketing strategy is succeeding at the highest level of efficiency as possible. We believe XANT is well positioned for the leadership position in bringing predictive analytics efficiencies to the sales operation. Mr. Orrico’s addition to the team is a testament to the success and momentum of XANT” Prior to salesforce.com, Orrico served as Vice President of Eastern Operations for Siebel Systems for seven years. Previous to Siebel, he held a number of sales and management positions while at Oracle for seven where he first met and worked closely with Marc Benioff. Orrico also served several years in sales and management at Automatic Data Processing, Inc., or ADP.
About XANT, Inc.
XANT has been the leader sales automation platform in the inside sales industry for eight years and has been one of the most popular applications on the salesforce.com AppExchange for five years. XANT also known as the pioneer of research based on immediate response to web-based leads and has been published in Harvard Business Review, Inc., and Forbes.com. XANT recently took a round of investment from Hummer Winblad Venture Partners and several SaaS industry leaders including Josh James, founder and CEO of Domo, and co-Founder and former CEO of Omniture, which was sold to Adobe.