Why Data Quality Matters in Sales w/Noah Spirakus @Prospectify

According to industry standards, data decay inside your CRM can be 30-70% annually. This can paralyze revenue and add hours of research to your sales team’s week. Noah Spirakus at Prospectify is here to discuss the broader impact and solutions of this pervasive problem. Prospectify is the only solution that detects decayed CRM contacts and replaces them with up-to-date info.

Links and Resources Mentioned in This Episode:

• Sales Development Summit
• State of Sales Report
• XANT Labs Best Practice Training

In This Episode You’ll Learn:

•  Why companies should be concerned about their data hygiene
• What does good data mean for your sales team
• Tactics and strategies you can use now to make your data work for you

Subscribe to the Playmaker Podcast here: