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What Justin Bieber Can Teach You About Sales and Marketing

Christopher Tuttle

Justin Bieber cutoutThe Justin Bieber phenomenon has rocked our world at XANT. We’ve got Belieber Fever! Is that even a real thing?

I’ve been thinking about what the Biebs can teach us about sales and marketing. The lessons are legion.

I just hope we can capitalize on them before Bieber does his farewell tour.

Let’s dive into the good stuff.

Baby, baby, baby, baby, baby, baby …

1. Focus on your core

In his songs, like “As Long As You Love Me,” Bieber consistently delivers messages that resonate with his youthful core audience. He’s keenly aware of his target market, and he knows how to hit them on an emotional level.

Whether he’s aware of it or not, Bieber fires up his fans because his music is based on a compelling “why.” The way he stays true to his beliefs about the world reminds me of Simon Sinek’s famous TED Talk, where he says great leaders inspire others because they start with “why.”

See Sinek’s inspiring presentation.

2. Keep it simple

Justin BieberSome might argue that Bieber is no Bono. His lyrics aren’t necessarily the most profound on the planet. But what my man Bieber absolutely nails is simplicity.

Baby, baby, baby, baby, baby, baby …

The repetition of simple messages is more effective than boring people to tears with complicated product descriptions or jargon that sounds like gibberish.

Even U2 worked to simplify the chords in their music. Successful bands use simple melodies and have figured out that not everyone in the band needs to play their instrument the whole time.

Most marketing and sales pitches are so bloated you need a bulldozer to dig through the pile.

3. Educate your audience

When was the last time you taught your audience something relevant? Mac Daddy Bieber’s teaching the kids how to survive a heartbreak.

For his next act, he should steal a page from the Beatles’ playbook. John Lennon and his pals taught the world the English language with songs like “Here Comes The Sun” and “A Hard Day’s Night.” That’s what I call #winning.

Our president and founder, Ken Krogue, is educating the whole world on how to build and run a successful inside sales team.

4. Posse up

Don’t try to do it all alone. Sales and marketing success requires a world-class team who’s been there and done that.

Bieber gets it. He hangs with a big-name bling ring that includes the likes of Chris Brown, Drake and Lil Wayne. Surround yourself with a great team. Our sales and marketing teams at XANT are world-class.

5. Push the boundaries

Bieber knows that he must constantly push the boundaries of what’s already been done — and, in some cases, what’s considered acceptable. That’s a proven formula for creating buzz.

The best sales and marketing pros push the boundaries, too.

Are you a Belieber?

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