Top Lead Generation Vendors are Slow in Responding to Their Own Leads
New York, NY — July 27, 2010 — XANT, the leader in lead response management solutions, today announced the results of its LeadsCon East 2010 ResponseAudit. This audit tested the web lead response practices of the world’s top lead generation vendors at LeadsCon East, the conference of the online lead generation industry on July 26-27 at it the Marriott Marquis in New York City.
XANT periodically conducts ResponseAudit research to see how companies respond to their leads. The LeadsCon 2010 study is particularly unique because it focuses on vendors who actually sell immediate and persistent response solutions and services.
“There were a few companies like Speak2Leads that stood out,” explained David Elkington, CEO of XANT. “But we were shocked by the poor performance of those audited, illustrating the immaturity of lead response practices even among the online lead generation industry.”
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Of the 36.8% that responded:
The average phone response time was 56 hours, 5 minutes, and 26 seconds. Average phone attempts were 2 times before giving up. 12.3% responded by phone.
The average email response time was 25 hours, 30 minutes, and 24 seconds. Average email attempts were 2 times. 35.1% responded by email.
XANT is the pioneer of lead response management, an industry started after landmark research done by Dr. James Oldroyd and David Elkington of XANT in 2007 showing incredible increases in contact and qualification rates by companies who respond to web leads in under 5 minutes. The “LRM Study” as it has come to be known has now been downloaded or accessed by over 45,000 companies around the world.
“Companies are spending a major portion of their marketing budget on leads, only to let them sit two days and make just two calls before their sales reps give up,” said Ken Krogue, President of XANT, who will be presenting this research to the attendees of LeadsCon East the morning of July 27th, 2010.
He continued, “Lead Response is the next frontier of lead management and marketing. Companies who respond immediately and persistently to their leads get much greater results.”
XANT is the pioneer of lead response management and the leader in phone dialer software for inside sales professionals, offering a full suite of software tools available in salesforce.com or separately. XANT offers a full platform solution with online CRM, power dialing, lead nurturing, and lead management for companies who sell over the phone and on the web. XANT has over 400 clients in industries like insurance, education, financial, debt relief, marketing, and high tech.