News

T4Media Implements XANT’s Sales Acceleration Technology to Meet Ambitious 2016 Goals

Ashley Blanchard

London, UK and Barcelona. Spain – 3 December, 2015 – XANT the leading cloud-based sales acceleration technology company, has today revealed that T4Media, the successful UK-based media owner and planner, has invested in its new Accelerate for Microsoft Dynamics platform. The key reason for the implementation is to meet ambitious 2016 growth targets. Strong growth throughout 2015, thanks to key customers like Just Eat, Nissan, Wrigleys, Direct Line and Sky Broadband, has led the company to set impressive sales goals for 2016.

Accelerate provides key sales communications and lead prioritisation features to help companies grow sales revenue. It provides powerful telecommunications features, including single-click dialing and automatic data capture. Accelerate also provides comprehensive email and website engagement, with Visionä, which generates real-time alerts for sales representatives. The entire solution is powered by NeuralViewä, which targets sales opportunities by those most likely to close.

Ben Taylor, Sales Director, T4Media commented: “In today’s fast moving, buyer led market, we needed to invest in tools that would make a tangible difference to our bottom line. It didn’t take long for us to be convinced that implementing sales acceleration technology was the best way for us to assist our sales team in hitting their targets for next year. XANT offered us a way to empower our sales team to work smarter and faster in order to close more deals.”

T4Media is XANT’s first European Accelerate for Microsoft Dynamics CRM customer, following its launch this week at Microsoft’s EMEA Convergence event. Accelerate applies science to sales, removing the guess work of cold calls and accelerating the sales process.

Martin Moran, SVP and GM Europe, XANT added: “We’re seeing more and more companies adopt sales acceleration technology, because they understand the impact that this technology can have on their business. Our sales acceleration platform and scientific approach with Neuralytics is improving the sales process, helping Microsoft Dynamics CRM customers boost revenues through increased contact rates, better lead generation, and improved sales pipeline management. We’re delighted that T4Media has chosen to implement our technology and expect them to experience the same levels of revenue increase that our other customers have.”

More information is available at XANT.

About XANT
XANT offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, gamification and hiring. XANT has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. XANT enterprise customers include ADP, Microsoft, Groupon and Zenefits.

About T4 Media Group
T4 Media Group is an independently owned, out of home media vendor. We specialise in delivering targeted audiences with our innovative range of products including AdGates at rail stations, AdNozzles and AdDoors at petrol forecourts and AdBarriers at car parks. See T4media for further details.

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