ResponseAudit

Symantec Wins the 4th Annual Dreamforce 2011 ResponseAudit

Christopher Tuttle

It isn’t often that a big company is able to respond quicker than hundreds of small companies, but Symantec walked away with the fastest phone reponse out of 3051 companies with a time of only 51 seconds.

I had the chance to personally deliver the Audit results to Symantec right on the Dreamforce show floor on the second to last day of the show.

This ResponseAudit broke the record for the most companies audited originally set at Dreamforce 2009 with 2875 companies audited. We also had 16 companies recognized as having responded in less that 5 minutes, which is the best practice, this is the same number of companies as in 2009. The average response time slipped from 41 hours 7 minutes in 2009 to 42 hours 18 minutes in 2011.

This is my favorite thing to do at a trade show because I get to meet everyone and I find that they are looking for me now when I come to share their audit results.

Rank Dreamforce ’11 Attendee Time (M:SS)
1st SYMANTEC CORP. 0:51*
2nd MIR3 0:54
3rd MEGAPATH 1:20
4th CPI SECURITY SYSTEMS 1:22
5th NOVATION CAPITAL, LLC 1:36
6th INTACCT CORP 1:56
7th TREEHOUSE INTERACTIVE 2:00
8th INTERACTIVE INTELLIGENCE, INC. 2:32
9th AVI-SPL 2:38
10th DIGIUM 3:22
11th AMCOM SOFTWARE 3:32
12th WORKSHARE, INC. 3:47
13th APAC CUSTOMER SERVICES, INC. 3:50
14th MARIN SOFTWARE 3:59
15th WEALTH ENGINE 4:51
16th RAPID ADVANCE 4:52

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles

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