Sales Acceleration Technology

XANT Creates Salesforce1 App in Under 24 Hours

Christopher Tuttle

Salesforce1 PlatformOn Tuesday, Nov. 19, salesforce.com CEO Marc Benioff unveiled Salesforce1.

XANT immediately recognized the power of this revolutionary mobile platform. In an all-night coding marathon, Ryan, a senior software engineer, produced a new Salesforce1 app that extends the core communications features of XANT sales acceleration technology by 4 o’clock the next morning. 

“We knew Salesforce1 was going to be the big announcement and wanted to show new prospects and current customers that XANT is at the cutting edge of sales acceleration on Salesforce,” Ryan said. “We knew our team on the expo floor would be asked about Salesforce1. We wanted them to be able to say, ‘We’re rolling this out too.’ ”

Ryan soaked up the Dreamforce experience. On the first two days, he attended two hands-on trainings and some sessions on mobile development.

At 11:30 p.m. on Tuesday, he had a conversation with Jared, XANT senior product manager, about app functionality. Inside his hotel room, Ryan coded all night. Using his laptop connected to his phone’s data plan, he produced a fully operational installation by 4 a.m.

He sent the code to his teammates at company headquarters, who added styles and UI updates to complete the package. XANT officially announced the new integration early Thursday, Nov. 21, 2013.

Watch a brief video about how the app was made.

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