Epic Salesforce.com Infographic on Lead Response Research
October 1, 2013
Some of the highlights from the infographic include:
- Companies that respond immediately and persistently to leads experience a 340 percent lift in results.
- Only 0.9 percent of companies follow the best practice of contacting a lead within five minutes.
- The average cost of a lead generated by traditional outbound marketing is $373, while the average cost of an inbound lead is $143.
The Salesforce infographic references multiple articles written by XANT President and Founder Ken Krogue. Find links to some of these articles below: