XANT CMO Mick Hollison Reveals How Sales Teams Are Leveraging Predictive Analytics
It’s getting harder and harder to distinguish sales from marketing. Glenn Gow, from Crimson Marketing, recently interviewed XANT CMO Mick Hollison on the Moneyball for Marketing podcast to address this timely topic.
Hollison revealed how smart sales teams are taking a page from marketing’s playbook by using predictive analytics and big data to close deals faster and fuel revenue growth.
He discussed breakthroughs in technology that are enabling salespeople to pinpoint their best prospects more quickly than ever before.
Other highlights from the podcast include:
- The importance of following up with web leads immediately and persistently
- What B2B organizations can learn from innovative B2C companies
- How sales and marketing leaders can use science to unlock human potential